From the outset, POSITIVE COATING has revolutionized color conventions in watchmaking and luxury in general.
It gave rise to a host of colors to mark its customers’ collections with a stamp of real character. Since then, every year POSITIVE COATING has dreamt up new shades, and alongside its customers, developed colors that resonate with the market trends. The emphasis is placed on ongoing technical research, so as to promote creativity and hatch the colors of tomorrow.